On-site GenAI workshop · Supply chain & operations
Stop watching AI demos. Build something.
A hands-on day where your team works on real tasks with real data,
coached every step — and leaves as believers, not sceptics.
participants max — real coaching
hands-on building
function datasets,
ready to use
the app they’ll
see at the close
WHY THIS WORKS
People stop being sceptical the moment they build.
Most GenAI sessions are slideware. Everyone nods, nobody changes. The flip happens when someone solves a problem from their own job, with an expert next to them when they get stuck. That’s the whole design: keynote to set the method, then hours of supervised, hands-on building.
Run with master and MBA students, with McKinsey teams, and with corporate clients including a leading consumer goods company — the pattern repeats every time.
"Thank you for the workshop. It was a spark for me and my colleagues. I kept prompting into the evening and built a web app and dashboard for our market development."
Participant in supply chainat a consumer goods company
What participants walk away with
A real deliverable — and a new default.
Something they built
A forecast, a dashboard, an analysis, or a small app — made by them, with their
data, in the room.
A repeatable method
The 5-part way to brief any GenAI tool on a real business problem and iterate
to a decision.
Their own next steps
The two or three things in their job they'll automate next — and, for sponsors, a prioritised use-case hitlist.
Meet your facilitator

Knut Alicke
Senior advisor at mcKinsey • Partner Emeritus •Professor• Co-Author of From Source to Sold
Knut Alicke is a Senior Advisor and Partner Emeritus at McKinsey & Company, former leader of McKinsey’s European Supply Chain Practice, professor, and co-author of *From Source to Sold*. With over 20 years of experience advising global organizations, he helps supply chain leaders navigate transformation, advanced analytics, and the growing impact of AI on planning and operations.
Career Highlights
- 20+ years at McKinsey & Company
- Senior Advisor & Partner Emeritus at McKinsey
- Professor and Executive Educator
- Co-Author of From Source to Sold
- Ranked among the world's leading supply chain influencers
- Advisor to global C-suite executives and innovative startups
Choose the Right Format
Both on-site, both capped at 15, both built around the hands-on core.
IGNITION
Half-Day Workshop
EUR 12,500
- Up to 15 Participants
- One Company
- Keynote
- Hands-on Exercises
- Workshop Materials
IMMERSION
Full-Day Workshop
EUR 19,500
- Up to 15 Participants
- One Company
- 2 Practical Builds
- Live Coaching
- Use-Case Roadmap
IMMERSION + PROGRAMME
Full-Day Workshop + Enablement
EUR 32,00
- Everything in Immersion
- Follow-up Coaching
- Executive Sponsor Readout
- Roadmap Development
- Enablement Support
JOIN AN EXECUTIVE COHORT
Open cohort option for individuals and smaller teams. Cross-company learning experience with supply chain professionals.
Option | Price (EUR) | Details |
|---|---|---|
Early Bird |
€ 950 |
Limited Quantity - Book Early and Save |
Standard Seat |
€ 1,250 |
Full workshop experience |
Group Pack |
€ 3,300 |
€ 1,100 per seat |
Premium Seat |
€ 1750 |
Includes Follow-up clinic / Q&A / office hour |
How the day works
Executive Keynote
GenAI in suppl chain:
what’s real, what’s hype, and where value is being created.
Build
Participants solve real business challenges using guided excercises
Share
Teams present output and key discussion opportunities
Roadmap
Prioritize use cases and define the next steps for adoption and impact
The Finale
What happens when you keep building?
Built by prompting, in about a week. The kind of planning logic that used to live in six-figure-systems now on your screen

READY TO MOVE BEYOND AI PRESENTATIONS?
Book a tailored workshop to your supply chain team